Quite Great Wheels and Motoring Marketing
The Quite Great Consultancy for Brand services offers positioning and strategy, communications and reputation management, content and collateral – derived from decades of experience and innovative thinking.
We do this by combining communications with market insight and foresight. A progressive approach for a different, fast-evolving automotive and mobility landscape. We use expert knowledge of the automotive industry, brands and market trends to inform and shape business strategies. To give them the intelligence and authenticity to resonate more deeply in a more crowded market place. To change perception and behaviour. To find the sweet spot in the interaction between brands and audiences. To create a sustainable competitive advantage.
The dynamics of the car market have changed. Products from different carmakers are now almost equally good. Premium carmakers are going toe-to-toe with mainstream players. Value brands now compete on style. The volume brands are being squeezed hard and need a new edge. So what matters is the brand: differentiation and relevance but also integrity and authenticity.
Quite Great Brand services have entered into a strategic alliance with one of the foremost experts in motoring marketing which combined with our expertise on front line headline grabbing ideas and focused publicity , means we can take a launch from start to finish. The team has real insight into the automotive sector – from the electric and low-carbon agenda, through product planning to the latest in design thinking – and the knowledge of how changing trends can impact on a brand, presenting opportunities and risks. In an increasingly converging mobility landscape, we also has vital understanding of the nexus between cars and personal mobility, transport, energy and the environment.
Although we create and implement communications campaigns, we also provide stand-alone market insight and strategic consulting. We’re called in by clients for which the automotive and related sectors are need-to-know areas even if they’re not core. So as well as having worked with automotive brands we provide specialist expertise to companies ranging from financial institutions and business services providers to intelligence houses and media agencies.
Together the core of our network has served brands including Aston Martin, Daewoo, Fiat, Ford, General Motors, Honda, Hyundai, Jaguar, Kia, Land Rover, Lexus, McLaren Automotive, Michelin, Mini, Range Rover, Red Bull Racing, Renault F1, Rolls-Royce Motor Cars, Scuderia Toro Rosso, Shell, Toyota and Volvo.
We’ve also supported the automotive interests of global intelligence and financial firms like Grant Thornton, IHS Global Insight, JATO Dynamics, RBS and Lombard.
And we help generalist media and communications consultancies by providing specialist expertise, working with major international names such as BBDO, Grey, JWT, Leo Burnett, Lowe, M&C Saatchi, Ogilvy, Publicis, Saatchi & Saatchi, Siegel+Gale, TBWA, Wolff Olins and Y&R.
Quite Great Brand services and their partners specialise in using automotive experience, in-depth knowledge, research and creative thinking to generate insights and identify opportunities and risks for companies, brands and products. This allows us to create more impactful communications strategies which give a brand the relevance to connect more meaningfully with its audience.
We’ve worked with the product planners in the European offices of a global top-three car company to help it raise the price positioning and customer perception of its highest-selling model. We’ve provided thinking on new, more esoteric brand affinities and communications channels for the global office of a premium brand. And we’ve worked with the European design and marketing departments of a growing value brand to advise on the styling, positioning, communication and transformational potential of a new product.
contact us now at email@example.com or skype – quitegr8