Bedtime can be one of the most challenging moments of the day for parents. However, a new award-winning platform is reshaping this routine by blending voice-AI personalisation with entertainment children already adore. Sound AiSleep, recently recognised as Children’s Sleep & Wellbeing Innovation of the Year 2025, is bringing comfort, learning, and connection to families in more than 20 countries.
A Bedtime Experience Children Love
Children connect deeply with the characters they already follow on YouTube, Netflix, gaming platforms, and even sports clubs. Sound AiSleep builds on this natural connection. Families can record their own voices and create personalised bedtime stories featuring these beloved characters.
As a result, children hear familiar voices and familiar characters—two powerful elements that encourage calmness and better sleep.
A New “Play-to-Sleep” Category
With the rise of digital media, children form emotional bonds with characters across multiple platforms. Sound AiSleep’s Co-Founder and CGO, Elaine Cowley, explains that the company has created “a new category — play-to-sleep — that uses these existing emotional connections.”
This fresh approach means bedtime stories feel exciting and comforting at the same time.
Innovation Designed for Modern Families
In today’s fast-paced world, parents cannot always be home for bedtime. Yet, Sound AiSleep ensures they can still be part of this moment.
CEO and Co-Founder Coco Shellim notes, “Our voice AI technology means parents can be present in their child’s bedtime routine even when they’re travelling, working late, or living apart.”
This emotional presence helps strengthen bonds and reduces the stress often felt during evening routines.
Technology That Speaks Every Family’s Language
Sound AiSleep supports more than 70 languages, making it a global solution for multilingual households. The platform captures every detail of a parent’s voice, from tone to rhythm, creating a natural and comforting audio experience.
Research has shown that hearing a familiar voice at bedtime can reduce anxiety and improve sleep quality in young children — a major benefit for families everywhere.
Partnerships That Go Beyond Entertainment
In addition to working with the world’s most popular children’s entertainment brands, Sound AiSleep partners with museums, cultural institutions, and charities. These collaborations help extend learning beyond the classroom or museum visit.
In 2026, the UK Government selected Sound AiSleep as a partner for the National Year of Reading, recognising its impact on early literacy and family engagement.
Supporting Families, Brands, and Institutions
Sound AiSleep operates through a subscription model for families, while also offering B2B licensing and white-label solutions. This allows entertainment brands, publishers, charities, and healthcare providers to create personalised story experiences for their audiences.
A New Future for Bedtime
With its unique blend of voice AI, emotional connection, and world-class content partnerships, Sound AiSleep is setting a new standard for bedtime routines. By helping children feel safe, engaged, and close to their parents, the platform is reshaping how families end their day—one personalised story at a time.
