People tend to think of album PR as something that happens in the two weeks before release — send some emails, post the cover art, hope for the best. By then it’s basically too late to build anything real. A campaign that actually lands usually starts three or four months out, sometimes longer, and mostRead more
No label means no machine pushing your song for you. Nobody’s pitching playlists on your behalf, nobody’s calling in favors with blogs, nobody’s handling the part where you have to convince total strangers to care. That’s the bad news. The good news — and it’s real good news — is that most of what aRead more
Most artists wait too long. The single’s mastered, the artwork’s done, the release date is maybe two weeks out — and only then do they start thinking about a press release. Backwards, but it happens constantly. Look, editors and bloggers get hundreds of these emails a day. Most get deleted in about four seconds —Read more
Most musicians build their EPK once. In a panic. The night before they need to send it to some venue or booking agent – and it shows. The whole thing reads like it was assembled at 1am from whatever was already on the laptop – which, to be fair, it usually was. Here’s the thing:Read more
TikTok Music Promotion: Why Going Viral Is Not a Full PR Strategy Every few months, some song blows up on TikTok seemingly out of nowhere — a few million streams in a week, comments full of people acting like the artist just made it. And sometimes, fair enough, they kind of have. The Difference BetweenRead more
At Quite Great we receive information from artists every week and one thing that quickly becomes apparent is how much easier life is when an artist has a decent EPK ready to go. Whether you are contacting journalists, radio producers, promoters or festival bookers, having everything in one place can make a real difference. EPKRead more
How to Promote a Single Release in the UK: Music PR Timeline When working with developing artists or helping with UK Music Marketing, one of the most apparent changes recognised by www.quitegreat.co.uk over their 30-year history is the release patterns artists tend to focus on. The UK Music Promotion focus for many artists nowRead more
Let’s bypass the marketing fluff and get straight to the numbers. If you’re an independent artist or manager gearing up for a release in the UK, you’ve probably realized that music PR pricing is about as transparent as mud. There’s no official “rate card” across Soho or the rest of the country, but there isRead more
Dance music has always moved quickly. Trends change overnight, new DJs appear every week, and tracks can suddenly explode online after one festival clip or viral remix. But while the industry has become more digital than ever, one thing has not really changed — artists still need people to actually hear about their music. ThatRead more
