Quite Great Podcasts Promotion
Podcasting is one of the newest, and likely soon to be the most important media, that a brand or artist can engage with.
For those who aren’t familiar, podcasting is similar to radio, however it is pre-recorded and on demand. Once you own a microphone, a podcast is practically free to make and distribute.
12 Million People in the US alone became first-time podcast listeners last year.
NPR is one of the largest radio companies in the world, first coming to air in 1971. NPR reaches 99 million monthly listeners through more than 1,000public radio stations. Impressive!
In 2005, NPR started podcasting…across the globe, NPR now gets 134,404,000 podcast downloads a month. NPR’s relatively young podcast platform, with 43 shows, has over 130% of the listeners that its 50-year radio legacy and 1000 stations can provide.
Numbers like these are not at all necessary to make a podcast successful. Because podcasts are so much cheaper to make than radio or television, they need far fewer listeners to sustain themselves. As a result of this, podcasts can be incredibly niche rather than having to scramble for mass appeal.
This is why they are so useful to an artist or a brand. At the moment there are over 550 thousand podcasts on iTunes – a number that grows every day. Each one of them is about something more weird and wonderful than the last, whether it be pen collecting or Ancient Egypt!
There are podcasts that can be incredibly relevant to you as an artist or brand, and every person listening to the podcast is listening because they have a genuine interest in the topic or genre. Podcast listeners are the most engaged and loyal fans of any medium. 80% of podcast listeners will listen to all or most of every episode of a podcast they follow. They are also 13% more engaged on every social media and the most likely listeners to follow an artist or brand that they learn about on a podcast they like.
At Quiet Great we realise the potential in podcasting, and have members of our team dedicated to researching and reaching out to the appropriate podcasts, so that you can get your music or brand out to engaged and active audiences who are enthusiastic about what you do, and are likely to engage with what you do.
Give us a call on skype – quitegr8 or email email@example.com so we can see if we have the team to match your needs.