At Quite Great PR, we believe great Classical Music PR should create genuine emotional connection. Classical music is not only about technique or performance. It is also about storytelling, identity and human experience. Few recent projects reflect this more beautifully than Rojo, the upcoming album from acclaimed Cuban classical guitarist Laura Mazon Franqui.
Released on May 29th, 2026 through internationally recognised label Prima Classic, Rojo explores memory, resilience, grief and cultural heritage through the classical guitar. The album features works by celebrated composers including Leo Brouwer, Heitor Villa-Lobos, Joaquín Turina, Jorge Morel, Carlos Rafael Rivera, Francisco Tárrega and Grammy Award-winning composer Claudia Montero.
For Quite Great, campaigns like this highlight why Classical Music PR remains so important today. Successful campaigns do more than promote music. They uncover the emotional stories that allow audiences, journalists, broadcasters and playlist curators to connect with an artist in a meaningful way.
Laura Mazon Franqui has built an international reputation as one of the leading Cuban and Latin American classical guitarists of her generation. She has performed throughout the United States, Europe and Latin America. However, what makes Rojo stand out is its emotional honesty.
“Rojo is not just an album. It is my story told through music,” Laura explains.
Laura created the album during a period of major personal transformation. Instead of hiding vulnerability, she embraced it. Throughout the campaign, Quite Great has focused not only on Laura’s artistry and international career, but also on the emotional themes behind the project. These include grief, family, healing, memory and cultural identity.
Spotify Playlist Success Builds Momentum For Rojo
Ahead of the album’s release, the campaign has already begun generating significant momentum across streaming and editorial platforms. The single Berceuse was recently added to Spotify’s New Classical playlist, while additional tracks from the project have also gained support across Apple Music, Amazon Music and Deezer editorial playlists.
This growing international attention reflects the increasing appetite for classical projects that feel authentic, emotionally open and culturally rich. At Quite Great, campaigns such as Rojo demonstrate how Classical Music PR continues evolving — combining traditional media outreach with streaming visibility, storytelling, digital engagement and wider cultural conversations.
Quite Great’s Approach To Classical Music PR
Over nearly three decades, Quite Great has worked with a wide range of classical artists, composers and crossover musicians, helping bring their stories to audiences through creative campaigns, strategic media outreach and meaningful press relationships.
From established names to emerging talent, the focus remains the same: helping artists find the right audience while preserving the integrity and emotional core of their music.
For Laura Mazon Franqui, Rojo is more than an album release. It is a tribute to memory, heritage and personal resilience — and a reminder that classical music remains one of the most powerful forms of emotional storytelling in the modern musical landscape.
As the campaign continues, Quite Great PR is proud to support a project that celebrates both artistic excellence and the deeply human stories behind the music.
